As shown in Exhibit 2, ordering through different channels is particularly common and complex with retailers. Retailers maintain an average of four different selling channels that their customers actually go through. On top of that, only 38 percent of them actually have the software to manage these channels. A retailer with a different set of inventory allocated to its website versus inventory allocated for store replenishment increases the cost inside the entire supply chain, as only 21 percent of retailers utilize the inventory inside their store.
Lewis Lin is the CEO of Impact Interview . He has over 10 years of experience in the career management industry. Before Impact Interview, Lewis was Microsoft's Director of Product Management and Marketing. Lewis also worked in Microsoft's Hotmail product planning and Windows Server marketing teams, and has held key roles at Google, Citigroup, and Sun Microsystems (now Oracle).
Lewis received his MBA from Northwestern University's Kellogg School of Management. Lewis also has a bachelor's degree in computer science from Stanford University.